Wall printing ideas for hotels and short-term rentals

Guests choose a place from photos. A printed wall gives a hotel or rental the shot people post, and the reason a listing stands out in a scroll.

Hotels and resorts

• Lobby statement walls with local landmarks or history
• Headboard murals, different in every room
• Elevator lobby and hallway art by floor
• Pool, spa and fitness area themes
• Conference rooms branded for events

Short-term rentals

• One signature wall guests photograph
• Local maps and neighborhood scenes
• Themed rooms that set the listing apart
• Patio and outdoor walls for evening photos

What to plan for

• Hospitality work repeats. Pitch a refresh schedule and a design for every new property.
• Check the wall finish in older buildings. Glossy or chalky paint needs prep.
• Get a photo release so the finished room can go in your portfolio.

How to pitch it

The best prospects have a wall people see every day, a reason to change now, like an opening, a rebrand or a renovation, someone you can reach who decides, and a budget for signage, decor or branding already. Start with hotel general managers, property management companies, rental hosts with more than one property and hospitality designers.

The walk-in takes about 20 seconds:

“Hi, I’m [name] with [your business]. We print full-color murals and graphics straight onto walls, right here in [city]. Can I show you what that wall would look like with your logo on it?”

Take a photo of the wall, mock the design up on it, and follow up with an email in two days and a call in a week. Most jobs aren’t lost to price. They’re lost to a follow-up that never happened.

Questions people ask