Wall and floor printing ideas for car dealerships and auto shops

Dealerships and service centers spend on presentation, and they refresh it with every new model year and campaign. That makes them steady repeat clients.

Showroom

• Dealership history and heritage walls
• Model showcase walls that change with the season
• Customer testimonial walls
• Floor graphics under display vehicles, with the Floor Series

Service and parts

• Service lane wayfinding on walls and floors
• Process walls that show what happens to the car
• Waiting room walls with local scenes

Independent shops

• Brand walls for body shops, detailers and tire shops
• Vintage garage and road trip themes

What to plan for

• Manufacturer logos follow brand rules. Get the files and approval from the dealership.
• Showroom floors need the right prep. Check the coating before you quote.
• Dealer groups own several stores. One good job can become a rollout.

How to pitch it

The best prospects have a wall people see every day, a reason to change now, like an opening, a rebrand or a renovation, someone you can reach who decides, and a budget for signage, decor or branding already. Start with dealership general managers, marketing managers at dealer groups, body shops and detailers.

The walk-in takes about 20 seconds:

“Hi, I’m [name] with [your business]. We print full-color murals and graphics straight onto walls, right here in [city]. Can I show you what that wall would look like with your logo on it?”

Take a photo of the wall, mock the design up on it, and follow up with an email in two days and a call in a week. Most jobs aren’t lost to price. They’re lost to a follow-up that never happened.

Questions people ask