The surface business
A sales business that uses a printer
More people know wall printing exists, and demand has followed. UV ink cures right onto drywall, brick, concrete, glass, wood, metal, tile and canvas, so the town around you becomes the canvas.
You own the machine, set your prices and build the client list. We bring the technology, the training and the support. You bring the hustle. The owners who build lasting businesses here aren't always the most technical. They're the ones who get in front of clients and show what the printer can do.
The equipment is the tool. Getting in front of clients is the job.
Who we are
The team behind your printer
- Founded by Paul Baron, 2023 Coastal Entrepreneur of the Year.
- More than six years running in Wilmington, NC, with decades of combined printing experience.
- One supply chain for parts, ink, support and training.
- You own the business outright. No royalties and no revenue sharing.
Path to printing
Five pillars, one of them is the printer
Every blank wall is a conversation. These are the five things that make owners do well, and they run in this order.
Vision
Where the work is
Commercial spaces with branding budgets. Their walls are a reflection of their brand, and they refresh on a cycle, which brings you back.
Vision
Finding your first clients
Start with people who already trust you
Contractors, restaurant owners, property and facility managers. You're showing a new service to someone who already respects your work.
Do five statement pieces
Dentists, vets, gyms, coffee shops. Fewer gatekeepers, more decision makers. Your first prints become your portfolio and your referral base.
Document everything
Before, during and after. Film it, post it, tag the client. That footage answers objections before anyone raises them.
Think commercial first
Higher rates and repeat relationships. A restaurant group with eight locations isn't a job, it's a contract.
"The most helpful thing so far has been BNI. I've gotten referrals from the group, and the float spa job came from visiting another chapter."Kelly J., Modrn Ink Wall Printing, Madison, AL. The spa wall above.
Tool
Your first five
Name five places you could print first. Type them in while we talk. It saves in this browser only.
Tip: pick places people walk past every day, with an owner you can reach directly.
Business
The three kinds of jobs
Most owners set a $500 minimum. Quote the wall, then walk the building.
Accent walls, small commercial logos, kids' rooms, home offices.
Restaurant feature walls, office branding, retail stores, gyms.
Multi-wall installs, exteriors, hotel lobbies, corporate headquarters.
Tool
Quote a wall
Put in a wall you have in mind. This is how owners price a job on the spot.
Ink at about 50 cents a square foot. Print time at 10 to 20 square feet an hour plus about 30 minutes of setup and breakdown. A $500 minimum applies. Outdoors, add a clear coat as its own line: Wilmington Wall Printing charges $5 a square foot for it. Illustrative; real quotes depend on the surface, prep and your market.
Business
Work that comes back
Seasonal refreshes
Restaurants change menus and specials. Retail refreshes for campaigns. One client, several jobs a year.
Multi-location rollouts
A brand with eight locations isn't one job, it's a contract. Restaurant groups, hotel chains, gyms. Same design, printed again.
Property management
Apartment communities, HOAs, co-working spaces. Common areas get refreshed, and those budgets renew.
Read: Recurring wall printing work: refreshes, rollouts and property managers
Business
Every surface is a revenue stream
Print on site, or print in your own shop between wall jobs and install the finished piece. Mention glass, tile and concrete with every wall and you open work your client didn't know was possible.
Rendering
Rendering
Rendering
Rendering
Rendering
RenderingRead: Print in your shop: panels, canvas and signs between wall jobs
Tool
A month of numbers, costs included
Move the sliders to your market. Every cost stays in. For a target, we coach owners toward 500 square feet in the first month and at least 800 a month per printer after that.
Illustrative, not a promise. Ink at about 50 cents a square foot; hours at about 15 square feet an hour. Your numbers depend on your market, your pricing and how much you sell. For every input, open the full payback calculator.
Business
Build a business that runs without you
The owners who grow aren't the ones doing every print themselves.
Operator
You run the machine, sell the jobs and learn the business. Every owner starts here. This is where you build confidence, a portfolio and your first client relationships.
Manager
Train someone to run the machine. Build repeatable processes and a menu of services with set pricing. While they print, you sell.
Owner
The first machine runs while you sell the second. More printers, hired operators and systems that hold up without you on every job.
Illustrative. Ask about multi-printer pricing and market agreements: a set population tied to machine count, production and ink usage.
Read: How to build a wall printing business that runs without you
Graphics
From design to print in four steps
Design
Create or source the artwork in Photoshop, Illustrator or AI tools. Set the color profile to CMYK and export a TIFF, SVG or PDF.
Load
Move the file to the printer's Windows computer. The RIP software, included, slices it into print passes.
Set up
Size and place the image on the touchscreen. Pick the resolution for speed or detail, and CMYK or CMYK plus white.
Press start. Stay close, and use the time to film, talk to the client and line up the next job.
Images and photos
High-quality or RAW images scale best. Stock photography can be licensed online.
Logos and branding
Clients often send their files. For anything else, a local designer or student works well. Charge for design time.
New designs
Basic Photoshop training is included. Most owners use partners or freelancers for complex designs.
Read: From design to print: the four-step wall printing workflow
Graphics
Stain, spot white, or both
Color ink is see-through. The white channel lets you decide, part by part, what the surface shows and what it hides. That's how one printer handles glass, dark walls and wood.
RenderingStain only
Color with no white. Light passes through glass and the grain shows through wood, for a stained glass or stained wood look.
Spot white
White under the color. The print goes solid and bright on glass, dark walls and colored surfaces.
Both in one print
Back the subject with white and leave the background stained. The bird pops and the room still shows through.
Read: The white channel: printing on glass, dark walls and any color
Marketing
Built to launch
Your brand on the cabinet
Your logo, name and contact info printed on the front of your printer at no charge. Every job site becomes a billboard.
Marketing asset library
Real footage of the machine at work, ready for your website and social channels the day you finish training. We also repost owner work to our national following.
Optional Launch Package
Website with hosting and SEO, Google Business Profile, Meta and TikTok setup, brand identity, business cards, three months of ad management, CRM onboarding and a weekly strategy call. Ask what it costs.
Owners Association
A monthly meetup where owners share leads, pricing and what's working in their markets.
Marketing
Every print is a live show
People stop, watch and film when the printer runs. Some owners rope off the machine during commercial prints and turn the job into an event. A great piece at a local restaurant can bring more calls than a month of ads.
"If I get the machine in front of people and show it to them, they do the brainstorming of what it can do for them."Jonathan O., WallPrint 904, Jacksonville, FL
Read: Every print is a live show: marketing a wall printing business with the work
Printing
Three printers, the same service
White ink is standard, not an upgrade. The pump box circulates the ink every 12 hours on its own so it doesn't settle. A steel-reinforced belt moves the print head, and there's no annual software fee. See every part up close.
Printing
What comes in the package
- Wall or floor printer with CMYK plus white
- Standard and extended rails
- About 15 feet of track
- Starter ink set, about 2,000 sq ft
- Customer care kit with spare parts
- RIP and layout software, no annual fee
- Hardware warranty, up to five years
- Lifetime support from Wilmington
- One full day of training, in person or virtual
- $500 travel credit
- Your logo on the cabinet, no charge
- Marketing photos and videos
- Owners Association membership
- Hard-shell travel cases (Pro Series)
Printing
How to compare any wall printer
Put every quote on the same terms. Here's ours, and what to ask anyone else.
| The Wall Printer® | Ask other sellers | |
|---|---|---|
| White ink | Standard on every new printer | Is white included, or extra? |
| Software | No annual fee | Is there a yearly license or subscription? |
| Support | Wilmington, NC, 9 to 8 ET, seven days, for life | Where is support, what hours, and what does it cost? |
| Training | One full day, in person or virtual, included | Is it hands-on, or videos? |
| Warranty | Up to five years on new printers | How many years, and what does it cover? |
| Parts and ink | Shipped from Wilmington | Where do parts come from, and how fast? |
We sell printers and support the people who run them. We don't compete with our owners for printing jobs. The full comparison guide.
Next steps
Where we go from here
Want to talk to an owner first? References are available on request. © 2026 The Wall Printer®. The Wall Printer is a registered trademark of Wall Printing USA LLC.