Wall printing ideas for boutique fitness studios, yoga studios and spas

Boutique studios compete on feel. Members pick the room they like being in, and they post it. A printed wall is one of the fastest ways to give a studio its own look.

Fitness studios

• Motivation walls in the workout area
• Zone graphics for cardio, weights and stretch
• Instructor and member spotlight walls
• Floor markings for stations, with the Floor Series

Yoga and spas

• Nature and landscape scenes
• Calm treatment room designs
• Reception walls with the studio brand
• Graphics on acoustic panels, printed in the shop

What to plan for

• Studios open new locations. Ask about the next one.
• Check for mirrors and equipment that need to come off the wall.
• Print between classes or after hours.

How to pitch it

The best prospects have a wall people see every day, a reason to change now, like an opening, a rebrand or a renovation, someone you can reach who decides, and a budget for signage, decor or branding already. Start with studio owners, multi-location studio operators, gym builders and fitness equipment dealers.

The walk-in takes about 20 seconds:

“Hi, I’m [name] with [your business]. We print full-color murals and graphics straight onto walls, right here in [city]. Can I show you what that wall would look like with your logo on it?”

Take a photo of the wall, mock the design up on it, and follow up with an email in two days and a call in a week. Most jobs aren’t lost to price. They’re lost to a follow-up that never happened.

Questions people ask