Most floor graphics today are vinyl decals. They peel at the edges, collect dirt under the corners and get replaced on a schedule. A floor printer puts the graphic into the floor itself: the Floor Series rolls across the surface and prints full color directly on it, at 10 to 20 square feet an hour.
Here’s what that looks like in practice, where it gets used and what to plan for before the first job.
What gets printed on floors
- Logos and entry graphics. The first thing people walk across in a lobby, a showroom or a gym.
- Wayfinding. Paths, arrows and color-coded routes in hospitals, schools, warehouses and big retail floors.
- Rugs and patterns. A printed rug or tile pattern on concrete costs a fraction of the real thing and never curls.
- Markings. Bay numbers, zones and lines that stay where you put them.
- Feature art. Food, sports, mascots and anything else a client can put in a file.
How a floor job runs
The surface gets cleaned and prepped first. The file gets laid out to the room, the printer goes down on the floor and it prints in passes. UV-curable ink cures as it prints, so the area is finished when the last pass is done. Time belongs in every quote: at 10 to 20 square feet an hour, a 200 square foot logo is one or two days of printing, not a week of install.
For the full walkthrough, from loading the van to the finished floor, read how a floor job runs.
What to plan for
Every floor is different. Sealed concrete, epoxy, tile and wood all take ink differently, and foot traffic, carts and cleaning all wear a floor in their own way. Whether a floor needs a clear coat depends on the floor and its traffic, so the support team gives a recommendation for each space, along with what it adds to the job.
If your project has a spec, bring it to the first call. Fire rating, cleaning and floor wear covers what to ask.
The printer
The Floor Series is the horizontal printer in the lineup. The package is $39,995 and includes starter ink, RIP and layout software with no annual fee, a customer care kit, one full day of training, lifetime support and up to five years of hardware warranty. Ink runs about fifty cents a square foot. Most printed floor jobs sell for $20 to $40 a square foot.
See all of the floor applications, or compare it with the vertical printers on the printers page.
Questions people ask
Can you print directly on a concrete floor?
Yes. The Floor Series prints full color directly on sealed concrete, epoxy, tile and other flat floors. Every floor is different, so the team recommends prep and any clear coat for your floor and its traffic.
How fast does a floor printer print?
10 to 20 square feet an hour, depending on resolution and color mode. A 200 square foot logo is one or two days of printing.
What does a floor printer cost?
The Floor Series package is $39,995, with training, software, starter ink, lifetime support and up to five years of hardware warranty.
Planning a job like this? Every space is different. Tell the team in Wilmington the surface, the space and what you want on it, and we’ll give you a recommendation for yours.