Wall printing ideas for senior living communities

Senior living communities want their halls to feel like home, not a facility. They also have long corridors, many common rooms and families judging every visit.

Feeling at home

• Scenes from the decades residents grew up in
• Local landmarks and town history
• Calm nature scenes along corridors
• Resident photo walls that celebrate the community

Finding the way

• Large-print wayfinding
• Neighborhood or wing colors and themes
• Room and door identification

Common areas

• Activity room themes for cards, crafts and music
• Dining room scenes
• Entry and reception walls families see first

What to plan for

• Work with the care team on designs for memory care areas.
• Corridors are long. Quote by the wing and phase the work.
• Print in sections so residents always have a clear path.

How to pitch it

The best prospects have a wall people see every day, a reason to change now, like an opening, a rebrand or a renovation, someone you can reach who decides, and a budget for signage, decor or branding already. Start with executive directors, life enrichment directors, senior living developers and healthcare designers.

The walk-in takes about 20 seconds:

“Hi, I’m [name] with [your business]. We print full-color murals and graphics straight onto walls, right here in [city]. Can I show you what that wall would look like with your logo on it?”

Take a photo of the wall, mock the design up on it, and follow up with an email in two days and a call in a week. Most jobs aren’t lost to price. They’re lost to a follow-up that never happened.

Questions people ask