When the printer runs, people stop, watch and film. That’s the best marketing a wall printing business has, and it happens on every job if you set it up right.
Your cabinet is a billboard
Your logo, name and contact info go on the front of your printer at no charge. Every job site becomes an ad for the next one.
Film every job
Before, during and after, on every job without exception. Post it and tag the client. That footage compounds: it answers questions before anyone asks them and reaches people you’d never meet.
- A wide shot of the blank wall.
- The printer mid-pass, close enough to see the color go on.
- The finished wall, with the client in the frame if they’re willing.
Make it an event
Some owners rope off the machine during commercial prints and turn the job into a show. A great piece at a local restaurant can bring more calls than a month of ads.
If I get the machine in front of people and show it to them, they do the brainstorming of what it can do for them.
I did nine images in about three hours at the trade show. All of them came out clean. That was my best day of printing.
Show it, don’t explain it
Nothing closes like a live demo. Bring the printer to a trade show, a chamber event or a client’s lobby and let people watch.
What comes with the printer
- Marketing asset library. Real footage of the machine at work, ready for your website and social channels the day you finish training.
- Reposting. We share owner work with our national following.
- Owners Association. A monthly meetup where owners share leads and what’s working.
- Optional Launch Package. Website, Google Business Profile, social setup, brand identity, ad management and a weekly strategy call. See owner success.
Questions people ask
How do wall printing owners market their business?
By filming every job, putting their brand on the printer cabinet, printing where people can watch, and posting the work with the client tagged.
Does The Wall Printer® help with marketing?
Every printer comes with cabinet branding at no charge, a marketing asset library and reposting to our national following. A Launch Package with website, listings and ad management is optional.
What should I film on a job?
The blank wall before, the printer mid-pass, and the finished wall with the client if they are willing.
Want to walk through your own plan? Talk it through with the team in Wilmington. We’ll run the numbers for your market with you and answer the questions owners ask us most.
Business Blueprint series: the plan we walk through with new owners, one piece at a time. See the full Business Blueprint.
- How to build a wall printing business that runs without you
- Finding your first five wall printing clients
- Print in your shop: panels, canvas and signs between wall jobs
- Recurring wall printing work: refreshes, rollouts and property managers
- Every print is a live show: marketing a wall printing business with the work
- From design to print: the four-step wall printing workflow