Applications · Floors
Printed floor graphics, instead of vinyl and paint
The Wall Printer® assembles, tests and supports direct-to-surface UV printer packages for floors, walls, glass, metal, wood and panels. On floors, the Floor Series prints logos, zone markings and wayfinding paths straight onto sealed concrete and coated floors.
What this replaces
Three things you probably pay for now
The Floor Series replaces painted markings, floor vinyl and hand-painted logos.
What you buy today
What it costs you now
What changes
Painted court, aisle and zone markings
Paint, labor, and repainting as it wears
Full color, including logos and text.
Printed floor vinyl or decals, plus lamination, plus an installer
Printing, laminate and an installer, every time
Ink goes on the floor. No adhesive, no seams, nothing to ship.
Hand-painted logos at center court or in the lobby
An artist's time, priced per job
Printed in hours instead of days, and repeatable at the next site.
What it costs today
What does a floor graphic cost today?
There are three common ways to buy a floor graphic today: painted, applied as vinyl, or hand painted. Each one is priced per job, and each one comes back when the floor changes.
Ink is about $160 a litre. There's no per-print fee, no software subscription and no royalty.
Method
Per square foot
Painted markings
Check your last invoice
Printed floor vinyl, installed
Check your last invoice
Hand-painted logo
Check your last invoice
Printed on the Floor Series
About $0.50 in ink, plus your operator's time
What gets printed
What gets printed on floors?
Courts: logos at center court, school and team marks, graphics on gym floors
Warehouse and plant floors: aisle and zone marking, department identification, wayfinding
Retail paths: directional paths, brand graphics, seasonal floor graphics
Garage and parking: level and zone identification, entry graphics
Event and lobby floors: brand floors, sponsor graphics, entry pieces
Panels in the shop: graphics printed onto panel stock laid flat, then installed
Floor surfaces
Which floor surfaces does it print on?
Sealed concrete, unsealed concrete, coated floors and hard floors, plus panel stock laid flat in the shop. Sealed or unsealed concrete changes the prep. On a coated floor, the coating underneath decides the result.
Not just floors
Lay it flat and print it in the shop
Renderings, not photos. The Floor Series prints anything that lies flat: canvas, tile, slate, wood, glass and metal, one piece or a whole batch in one run.
How a floor job runs
How does a floor job run?
Access. The Floor Series travels in 3 hard-shell cases and rides in a van. It sets up where the floor is.
Power. There's no battery, so it needs power at the floor.
Prep. The floor has to be clean and sound. Concrete prep depends on whether it's sealed. Training covers floor prep hands-on in Wilmington, or virtually.
Time on site. Printing runs 10 to 20 sq ft an hour, so 100 square feet is five to ten hours of print time. The ink cures as it prints. More on how a floor job runs, start to finish.
Upkeep. About twenty minutes every other day the machine runs. The pump box circulates ink every twelve hours on its own.
Planning a floor
Every floor is different. Here's how to plan one.
Pick the right jobs. At 10 to 20 sq ft an hour, logos, zones, paths and graphics are where floor printing shines. A full basketball court is about 4,200 square feet, or 210 to 420 hours of print time, so most teams print the center logo and the marks that matter.
Plan for power. The Floor Series needs power at the floor.
Use the Floor Series for floors. The Pro and Tech print vertical surfaces. Floors run on the Floor Series.
Get a recommendation for your floor. Traffic, cleaning and finish all change what works. Send us photos and how the floor is used, and we and the support team will tell you what to expect. If your spec or insurer has requirements, call 910-632-0320 first.
Outdoors, plan a clear coat. Outdoors, we'll recommend whether a clear coat makes sense for your surface. For vehicle traffic, ask us for a recommendation on your site.
Which printer
Which printer, and why the Floor Series
Of the three printers, floors run on the Floor Series alone. The Pro and Tech print vertical surfaces.
Price
$39,995
Prints
Floors and horizontal surfaces
Printhead
Epson DX7, 6 color channels
White ink
Standard
Moves on
Four belt-driven wheel housings, no track
Control
12 in onboard touchscreen
Travel cases
3 hard-shell cases, standard
Print speed
10 to 20 sq ft an hour
Power
At the surface, no battery
Warranty
Up to five years on hardware
Support
Lifetime, from Wilmington, 9am to 8pm ET, seven days
White ink is standard, so dark and colored floors are in play. If the job includes the walls around the floor, a Pro Series ($44,995) or Tech Series ($39,995) prints those.
The cost model
Does it pay on your floors?
Put in what you spend a year on painted markings, floor vinyl or hand-painted logos, how many square feet, and how many sites. The cost model shows the in-house cost with ink and labor itemized, payback in months, and the five-year difference. When the numbers don't support it, it says so.
Questions
Questions about printing on floors
Can you print a logo directly on a concrete floor?
Yes, with the Floor Series. It prints on sealed and unsealed concrete. Whether the concrete is sealed changes the prep.
Can it print on an epoxy or coated floor?
Coated floors are on the list. The condition of the coating underneath decides the result, so send a photo first.
How much does it cost to print a logo on a gym floor?
The material is ink, about fifty cents a square foot. A 100 square foot logo is about $50 in ink, plus your operator's time. The Floor Series package is $39,995.
How long does it take to print a floor graphic?
10 to 20 sq ft an hour, plus setup. A 100 square foot logo is about five to ten hours of print time.
Will a printed floor graphic hold up to forklifts and pallet jacks?
Every floor and every aisle is different. Send the team photos and how the floor is used, and we'll recommend where printing fits and where tape or paint still makes sense: 910-632-0320.
Is a printed floor slippery?
That depends on the floor, the finish and how it's cleaned. If your safety team or insurer has requirements, call 910-632-0320 and we'll give you a straight recommendation.
Do printed floor graphics need a clear coat or topcoat?
It depends on the floor and the traffic it sees. the support team will recommend whether a clear coat makes sense for your job and what it adds to the cost: 910-632-0320.
How do you fix a damaged floor graphic?
Every repair is different. Send us a photo of the damage at 910-632-0320 and the support team will walk you through the fix.
Can the Pro Series or Tech Series print floors?
No. They print vertical surfaces up to 11 feet high. Floors run on the Floor Series only.
Does the Floor Series need power on site?
Yes. It has no battery, so it needs power at the floor.
Can it print a parking lot or an outdoor floor?
Outdoors, ask us whether a clear coat makes sense for your surface and exposure. Vehicle traffic is its own case, so send us a photo of the site and we'll recommend the approach before you quote it.
Send us the floor
Send us a photo of the floor and its rough square footage through the form. You'll hear back with the prep, the time on site and what it would cost in ink.
2157 Dexter St, Wilmington, NC 28403. Support 9am to 8pm ET, seven days.
Your printer, your training and your support, all from Wilmington, NC.
Ideas
What can you print in a floor?
Floors carry the biggest square footage in the building, and the most foot traffic.
Commercial
- Lobby statement floors
- Retail entrance logos
- Wayfinding paths
- Showroom floors under display vehicles
Sports and fitness
- Court markings
- Center court logos
- Workout zone markings
At home
- Garage floors
- Basement game rooms
- Patio and pool deck patterns
More:Printed floor graphicsHow a floor job runsPrint ideas, in renderings
Discovery call
Talk to us about your floor
Gym, warehouse, showroom or lobby. Tell us the square footage and the surface.
2157 Dexter St, Wilmington, NC 28403