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Retail and restaurants: storefronts, menus and feature walls

  • Wilmington, NC
Midtown Butcher Shoppe storefront printed directly onto a brick wall with a striped awning and menu board

Stores and restaurants change their walls more than anyone. New menu, new season, new promotion, new owner. A wall printer prints directly on brick, glass, wood and drywall, so the wall changes when the business does, without a vinyl install or a muralist’s calendar.

What gets printed

  • Storefronts. The name, the logo and the art on the brick out front.
  • Window graphics. Hours, menus and seasonal art printed on the glass, with white ink standard.
  • Feature walls. The photo wall people stand in front of and post.
  • Menu walls. A menu that can be reprinted when the prices change.
  • Back of house. Safety signs, prep charts and labels printed where they’re used.
A cherry blossom city skyline printed across a yellow restaurant wall, with the vertical printer beside it
A cherry blossom city skyline printed across a yellow restaurant wall.

Brick, wood and texture

Vinyl fights brick, and paint takes days. The printer prints directly on the brick, so there’s no film to fight the texture. The same goes for wood plank, block and textured drywall.

Rendering: Citrus mural printed on a white brick cafe storefront, with the technician at the touchscreen
A citrus mural printed on a white brick cafe storefront.
Rendering: Parrot and flowers printed on a retail storefront window
Parrot and flowers printed on a retail storefront window.
A Jeep graphic with Built for Adventure lettering printed on a dealership window
A Jeep graphic with Built for Adventure lettering printed on a dealership window.

How a job fits around open hours

At 10 to 20 square feet an hour, a feature wall is usually done before opening or on the day you’re closed. There’s no adhesive to cure and no cutting on site. Outdoors, the team will recommend whether a clear coat makes sense for your surface and exposure.

Who does the work

A sign shop or painter who owns a printer is usually the one on the ladder. Brands with a lot of locations sometimes print in house so every store looks the same on the same week. See the retail and restaurant applications, or read about landlord permission and leases before you print on a rented storefront.

Questions people ask

Can you print directly on a brick storefront?

Yes. The printer prints directly on the brick, with no film to fight the texture. Outdoors, the team recommends whether a clear coat makes sense.

Can you print on restaurant windows?

Yes. The vertical printers print directly on glass, with white ink standard for bright color on the window.

Do I need landlord permission to print on a storefront?

Usually, yes. Check your lease before you print. The landlord permission article covers what to ask.

Planning a job like this? Every space is different. Tell the team in Wilmington the surface, the space and what you want on it, and we’ll give you a recommendation for yours.

Tell us about your spaceMore retail and restaurant applications